SAASA B2E is looking for a Commercial Director (1 000 000 Fcfa)
Industry: FMCG
Main objectives:
The Commercial Manager translates the Company's overarching strategic directives into actionable field-level sales operations, drives revenue generation, and oversees the sales workforce while guaranteeing the successful operational rollout of the commercial plan.
Key responsibilities and tasks:
Market research:
• Conceive innovative sales tactics, orchestrate regional promotional activities, and uncover fresh prospective accounts;
• Keep abreast of market dynamics and compile data on competitive offerings;
• Design marketing and sales roadmaps aimed at fulfilling established performance goals;
• Scrutinise intelligence gathered on rival brands;
• Monitor shifts in competitors' pricing structures;
• Carry out frequent assessments of pricing patterns for both current and upcoming products in the target market, and assist the Chinese team in establishing suitable local retail prices;
• Conduct continuous analysis of sectoral movements, client behaviour and market evolution to better align strategy with on-the-ground realities;
• Establish meaningful Key Performance Indicators (KPIs) to effectively measure team performance;
• Supervise inventory, sales results and product dissemination through quantitative tracking and data oversight;
• Supply professional analytical findings and operational suggestions to enhance customer care;
• Ensure seamless exchanges with principal downstream clients in the territory to surface concerns and requirements, facilitating rapid intervention and contributing to sales acceleration and improved customer retention.
Account management:
• Set appropriate Key Performance Indicators (KPIs) to efficiently assess team advancement;
• Manage stock holdings, sales outputs and product reach through numerical analysis and record administration;
• Furnish expert diagnostic outputs and management counsel for service quality improvement;
• Preserve effective dialogue with core downstream partners in the region to pinpoint challenges and aspirations, enabling timely resolution and fostering turnover growth and client satisfaction.
Market expansion and project development:
• Champion the promotion and dissemination of the Company's product lines;
• Travel throughout the assigned zone to cultivate new commercial relationships;
• Achieve full command of the Company's operational platforms and commercial methodologies to secure sustained efficiency improvements;
• Accumulate field intelligence and produce thorough market assessment documents.
Team management:
• Establish individual sales quotas for each team member;
• Define suitable Key Performance Indicators (KPIs) to monitor team achievements accurately;
• Mentor team members in lead generation, selling techniques and negotiation approaches;
• Arrange and direct the execution of prospecting schedules and commercial campaigns;
• Nurture a constructive group dynamic and equitable workplace culture, ensuring even-handed treatment across all personnel.
Profile:
Technical skills:
• Comprehensive understanding of the Cameroonian FMCG marketplace;
• Demonstrated strength in deal-making and persuasive communication;
• Working knowledge of office applications and sales monitoring systems;
• Clear understanding of the FMCG distribution landscape;
• Expertise in customer relationship management tools and approaches.
Interpersonal skills:
• Superior communication skills and empathetic listening;
• Discipline, self-reliance and a forward-thinking attitude;
• Proven organisational and managerial scheduling abilities;
• Skill in balancing diverse tasks within a lively, demanding environment;
• Discerning analytical mindset and sound judgement;
• Broad strategic perspective combined with a drive for tangible outcomes.
Salary: 1,000,000 - 1,500,000 CFA
Qualifications:
• Education: Minimum BAC +3 in Marketing, International Trade, Sales and Commercial Negotiation, or a related subject.
• Experience: Minimum 10 years within the FMCG sector.
To apply:
Forward a current CV to: hr.intern.saasab2e@gmail.com, quoting the subject: Commercial Director-Douala.